Empowering the next generation of journalists, storytellers, digital innovators, and communication professionals.
Established in 2004, the School of Media Studies at Superior University has emerged as one of the leading media education institutions, dedicated to producing skilled, ethical, and industry-ready media professionals prepared for the 21st-century media landscape.
Vision
To become a leading entrepreneurial business school in Pakistan
Mission
To inculcate an entrepreneurial mindset among our youth and convert them into valuable human capital who could make contributions to the society and economy of Pakistan
Values
Creativity
Agility
Resourcefulness
Boldness
Student Success
Graduate Attributes
Opportunity Seeker
Creative and Innovative
Risk Taker
Socially Responsible
At SMS, we believe education should mirror real-world media practice. Our philosophy centers on experiential learning, creativity, and critical thinking.
We believe that effective media education requires students to apply classroom knowledge directly to professional practices while developing creativity, critical thinking, leadership, technical expertise, and entrepreneurial capabilities.
✓ Embrace Entrepreneurial Mindset with our Entrepreneurship Teaching and Training Program (ETTP)
✓ Turn you Ideas into reality with our Entrepreneurship Development Centre – CMACED
✓ Show your entrepreneurial ideas to world through our Maker’s Festival and SEE Pakistan
✓ Start your own business with our Incubator – Innovation District 92
✓ Expand your family business with our Accelerator – Scale Up PK
✓ Start your professional career before completion of degree with our Employability Office
✓ Be part of global workforce with our Internationalization Office
Fresh Fiesta
Join. Connect. Engage – Welcome to your Journey of Success
Movie of the Month
Watch. Enjoy. Learn – Inspire with Your Character
Sports
Play. Win. Lead – be a FALCON
Music Night
Sing, Dance, Vibe – Enjoy the Melody
Spring Festival
Music. Fun. Food – Refresh Yourself
Sports and Cultural Festival
Compete. Perform. Celebrate – Leave a Mark
At CARBS, student success is at the heart of everything. We care about student success—academically, professionally, and personally. That’s why we offer dedicated advising and counselling service. Whether you need guidance on your studies, career choices, or personal challenges, we are here for you. Because your dreams matter, your growth matters, and most of all, YOU matter.
When you join CARBS, you become part of a thriving family of over 20,000 professionals—our alumni—who are making a difference in Pakistan and across the globe. This is a family that welcomes you, supports you throughout your academic journey, and stands by you in your professional life.
Our Alumni Association fosters your lifelong connection with CARBS — your home forever, which celebrates your successes with pride
We are Pakistan’s only Business School that provides a Platform to professionals for sharing their experience and wisdom with students, policy makers, and industry.
Our Research Journals provide platform to researchers for sharing their knowledge-based solutions
We are empowering educators with teaching cases written in the local context for…
Our International Conference carries 15 years of legacy of providing a platform to academic leaders for sharing best practices and deliberating future of business education
Character is the foundation upon which skills and knowledge converge for personal, professional, social, and societal success. We equip our students with the knowledge and skills, but more importantly, we nurture their character — to be good Muslims, compassionate human beings, and responsible citizens.
We are facilitating evidence-based policy making in Pakistan through our Policy Papers and Working Papers series.
We are facilitating evidence-based policy making in Pakistan through our Policy Papers and Working Papers series.
We showcase Pakistan’s Industrial Brilliance and let our students be aware of them and be ready to contribute towards them.
Pursuing a PhD in Business Administration at CARBS provided me with cutting-edge research skills, ensured the timely completion of my degree, and connected me to a powerful alumni network. This network is making a real-time impact, with graduates holding senior positions in Pakistan’s leading public sector universities.
The BS in Business Intelligence at CARBS is a unique program that seamlessly integrates business skills with digital technologies. It has equipped me with the expertise to analyze data, leverage AI-driven insights, and make strategic decisions in a tech-driven business landscape. This program is truly shaping future-ready professionals.
The BBA program at CARBS equipped me with cutting-edge knowledge of AI and the latest technologies in business management. Through hands-on learning and real-world applications, I gained the skills to leverage AI for data-driven decision-making and strategic growth. This experience has truly prepared me for the future of business.
